Slovak TV Stations Launch Virtual Presenters, Debate Whether AI Avatars Are Too Attractive

Slovak television station JOJ has introduced its first virtual presenter named Ruby, who hosts content for the entertainment show Topstar on Instagram. The AI avatar was unveiled during JOJ's morning news program, where presenters struggled to define exactly what Ruby represents - whether she should be called a colleague or something else. Ruby joins a growing trend of virtual presenters being adopted by Slovak media outlets, though television executives are grappling with concerns about whether their AI avatars might be designed to appear too physically attractive. The virtual moderators are intended to supplement rather than replace human presenters, representing Slovakia's entry into the broader international trend of AI-generated media personalities in broadcasting.