2030 World Cup to Be Last with Panini Stickers as FIFA Partners with New Company
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The 2030 FIFA World Cup will mark the end of an era for football fans, as it will be the last tournament to feature the iconic Panini sticker collections. FIFA's partnership with Panini, which has lasted more than 50 years, will conclude after the tournament. The Italian company first produced World Cup sticker albums for the 1970 tournament in Mexico, creating a beloved tradition for generations of football supporters who have collected and traded the stickers ahead of each World Cup. FIFA has selected a new partner to produce collectible materials for future tournaments, though details about the replacement company have not been disclosed.