Apple's MacBook Neo Shakes Up Laptop Market with Lower Pricing

Apple surprised laptop manufacturers with the launch of its more affordable MacBook Neo, causing some competitors to reduce their prices in response. The tech giant aims to attract new customers to its cloud and digital services through the lower-priced device. Apple has traditionally been synonymous with luxury products, with its premium smartphones and computers generating enviable profit margins that other electronics manufacturers couldn't match. However, the company's strategy has shifted in recent years, moving beyond hardware as its primary revenue source toward expanding its services ecosystem.