WHO Criticizes Surging Sales of Nicotine Pouches, Warns Against Marketing Tactics
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The World Health Organization criticized the rapidly growing market for nicotine pouches, with global sales exceeding 23 billion units in 2024. The pouches, which are placed between the gum and cheek to allow nicotine absorption through mucous membranes, are quickly transforming the global tobacco and nicotine market according to the health organization. WHO expressed particular concern about marketing strategies being used to promote these products, which represent a significant shift in how nicotine products are consumed worldwide.