Slovak TV Station JOJ Introduces Virtual Presenter as Broadcasters Explore AI Technology

Television JOJ, one of Slovakia's main commercial broadcasters, has launched Ruby, a virtual presenter who hosts content for the station's entertainment show Topstar on Instagram. The AI-generated moderator was introduced during the morning news program, with regular presenters explaining the new digital colleague to viewers. Slovak television stations are now grappling with questions about the implementation of virtual presenters, including concerns about whether the computer-generated avatars might be designed to appear too attractive compared to human hosts. The development represents Slovakia's entry into the growing trend of AI-powered virtual presenters in broadcast media, though television executives emphasize that the technology is intended to supplement rather than replace human journalists and presenters.