Slovak Consultant Explains Psychology Behind Consumer Choices Like Medium Coffee and Large Menu Selections

Michal Plevka, who leads the consulting division of Mindworx, a Slovak company that advises businesses on using psychology in sales, has explained common consumer behavior patterns from the customer's perspective. Plevka described the "decoy effect" principle, using cinema concessions as an example: when small nachos cost three euros, medium costs six euros and fifty cents, and large costs seven euros, salespeople often suggest the large option by highlighting the minimal price difference. This pricing strategy deliberately makes the largest option appear to offer the best value, influencing customers to spend more than they initially intended. The consultation work focuses on helping Slovak businesses understand and apply psychological principles to improve their sales effectiveness.